SMart conference speaker



July 14-16, 2024

Marriott City Center, Charlotte, NC


Cutting-Edge Approaches to the Foodservice Industry

IFDA SMart Conference examines the key trends and challenges facing sales and marketing professionals in today’s dynamic landscape.

Attendees will address the importance of a growth mindset and prioritizing customer needs while leveraging data and adopting agile approaches to navigate an increasingly competitive market.

About SMart

Future Trends and Innovations

Dives into future trends shaping the sales and marketing landscape and discuss their potential impact on industry practices.

Customer-Centric Approach

Highlights the significance of customer-centricity in sales and marketing. Deeply explore strategies to understand customer needs, personalized experiences, and relationship impact that drive sustainable growth.

Agility and Adaptability

Emphasizes the need for agility in a rapidly changing market landscape. Explore how agile methodologies and nimble approaches can enable quick adaptation to market shifts and capitalize on emerging opportunities.

Bridging the Gap

Recognize the current challenges with talent in the foodservice industry and look for new ways to address the generational gaps, helping to attract and retain talent. 

Three men reading documents

Learning Exchanges

IFDA Learning Exchanges is the new and improved version of our long-running IFDA Share Groups.

This Learning Exchange meeting, held in conjunction with SMart, will hold small, peer-driven discussions on the issues important to your business and bring a valuable chance to discuss shared experiences, common challenges, and forward-looking solutions.

Please note: Learning Exchanges are for IFDA distributor members only, and space is limited. Pre-registration is required to attend.

SMart side view forumIFDA members having a drink