Overview

IFDA’s annual signature event is the must-attend executive level meeting for distributors looking to maximize growth of their foodservice channels. Curated for the top level of foodservice executives, the IFDA Partners Executive Forum is the optimal intimate setting for strategic discussions between foodservice distributors and manufacturers.

“IFDA PARTNERS IS ONE OF THE MOST IMPORTANT MEETINGS WE PARTICIPATE IN ANNUALLY, ALIGNING OUR GOALS WITH VALUED PARTNERS FOR THE COMING YEAR.” - MIKE SWEET, PRESIDENT, BEN E. KEITH

A PERSONALLY TAILORED, CONCIERGE-DRIVEN EVENT

PEF_10REASONSflyer_ART.pngThe Partners Executive Forum facilitates the meetings that will accelerate your business objectives. In three days, company teams may hold 30+ meetings to discuss goals, objectives, and strategies to improve your bottom line. IFDA is there every step of the way with tools and best practices insights to help you prepare and follow-up for maximum productivity and success.

From start to finish IFDA provides the tools, atmosphere and support distributors need to make the  cost of their time and investment in the Partners Executive Forum. The event schedule provides a variety of opportunities for peer networking in small and large group settings.

Click on the graphic on the right to learn more about the Top 10 Reasons to Attend Partners Executive Forum.

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Agenda

Sunday, January 26

12:00 noon - 7:00 p.m.
IFDA Central/Registration & Partner Key Pick-Up Desk Open

5:00 p.m. - 6:00 p.m.
MVP Platinum & Gold MVP Event
(By Invitation Only)

6:00 p.m. - 8:00 p.m.
Sunday Night Meet before You Suite,  "A Night of Stars" Event
What do you get when you add great food, cocktails, good company, and a little friendly competition? A recipe for fun! Join us as we travel back to old Hollywood and sip and savor dishes from our foodservice stars - McCain Foods USA, Dianne's Fine Desserts, Kellogg Specialty Channels, Kerry, High Liner Foods, and Wayne Farms. NEW THIS YEAR - Attendees will vote on their favorite bite of the night. The Winner will receive recognition and the IFDA “best bite” award for their respective station. Who will walk down the red carpet and accept this honor? 


Monday, January 27

7:00 a.m. - 5:00 p.m.
IFDA Central & Registration Open​

8:00 a.m. - 4:50 p.m.
Partner Meetings
(50-minute meetings on the hour)

5:00 p.m. - 6:00 p.m.
IFDA Happy Hour
Breeze into Aquifer65 and grab a quick snack and cocktail before heading out to dinner with colleagues.

6:15 p.m. - 8:00 p.m.
IFDA Chairman's Dinner
(by invitation only)

Tuesday, January 28

7:00 a.m. - 5:00 p.m.
IFDA Central & Registration Open​

8:00 a.m. - 4:50 p.m.
Partner Meetings
(50-minute meetings on the hour)

5:00 p.m. - 6:30 p.m.
IFDA Cocktail Reception - A Palm Springs inspired festival
You have your very own VIP, all-access pass to our festival themed reception. Join your colleagues for fun, cocktails and creative creations for our own industry rock stars - Lamb Weston and Cargill. Attendees will once again vote on the “best bite” of the night. Who will take the main stage to accept this honor and gain all the bragging rights?


Wednesday, January 29

7:00 a.m. - 5:00 p.m.
Registration/Member Services/IFDA Central

7:45 a.m. - 4:35 p.m.
Partner Meetings
(35-minute meetings with 10-minute travel breaks)

5:00 p.m. - 6:30 p.m.
A Fond Farewell Happy Hour
Join us at The Pointe to say goodbye to PEF 2020.

Registration

Distributor Company Registration
 

Partner Team Member Registration

 Questions? Contact Jodee Hunt at IFDA at (703) 962-9938 or by email.

 

Hotel & Destination

Experience the beauty of the desert at JW Marriott Desert Springs Resort & Spa. This refreshed, luxury hotel features superb service, redesigned venues and great amenities. Recharge in reimagined hotel rooms and suites which benefit from modular furniture, hardwood floors, indulgent bathrooms, workspaces with built-in USB ports and balconies. Enjoy entertaining space and views of the pool or lake in the Suites. Take a dip in the outdoor pools, test your swing on the golf courses or play a set on the tennis courts. When you are ready to explore, the resort is a short drive from downtown Palm Springs.

Sponsorship

Sign up to sponsor today! Connect your products and brands directly to attendees!

Thank you to all our current Event Sponsors:

Ajinomoto-Foods-North-America-New-Logo.jpg  C-H-Guenther-Son,-Inc.png  Cargill-_black_2cv2.png  Conagra(2).jpg  DiannesLogo_R_CMYK.png  Ecolab-(2).jpgEssity_logo_colour_CMYK.JPG  General-Mills,-Inc.jpeg  HighLinerF_Logo_pms877.png  Kelloggs-Specialty-Channels.png  Kerry.png  Lamb-Weston.png  McCain-Logo.png  McCormick-Company.jpg  GP-Pro-Georgia-Pacific-Logo-Center-CMYK_NOTM-01.jpgSmucker-Away-From-Home-Logo.png  JM-Smucker-1850-Logo-on-White.pngSugar-Foods.jpg  WF_Barn_Logo_C-(1).png    

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