Overview

IFDA’s annual signature event is the must-attend executive level meeting for distributors looking to maximize growth of their foodservice channels. Curated for the top level of foodservice executives, the IFDA Partners Executive Forum is the optimal intimate setting for strategic discussions between foodservice distributors and manufacturers.

“IFDA PARTNERS IS ONE OF THE MOST IMPORTANT MEETINGS WE PARTICIPATE IN ANNUALLY, ALIGNING OUR GOALS WITH VALUED PARTNERS FOR THE COMING YEAR.” - MIKE SWEET, PRESIDENT, BEN E. KEITH

A PERSONALLY TAILORED, CONCIERGE-DRIVEN EVENT

PEF_10REASONSflyer_ART.pngThe Partners Executive Forum facilitates the meetings that will accelerate your business objectives. In three days, company teams may hold 30+ meetings to discuss goals, objectives, and strategies to improve your bottom line. IFDA is there every step of the way with tools and best practices insights to help you prepare and follow-up for maximum productivity and success.

From start to finish IFDA provides the tools, atmosphere and support distributors need to make the  cost of their time and investment in the Partners Executive Forum. The event schedule provides a variety of opportunities for peer networking in small and large group settings.

Click on the graphic on the right to learn more about the Top 10 Reasons to Attend Partners Executive Forum.

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Agenda At A Glance

Sunday, January 26 
Noon - 6:30 p.m. IFDA Central/Registration/Member Services Open
5:00 p.m. - 6:00 p.m. Platinum & Gold MVP Event
6:00 p.m. - 8:00 p.m. Sunday Night Meet before You Suite:  A Night of Stars

Monday, January 27    
7:00 a.m. - 5:00 p.m. IFDA Central/Registration/Member Services Open
7:00 a.m. - 4:30 p.m. Partner Meetings (50-minute meetings starting on the hour)
5:00 p.m. - 6:00 p.m. Monday Night Happy Hour: Grab a quick drink before your head off to dinner
6:00 p.m. - 8:00 p.m. IFDA Chairman's Dinner (by invitation only)

Tuesday, January 28
7:00 a.m. - 5:00 p.m. IFDA Central/Registration/Member Services Open
7:00 a.m. - 4:30 p.m. Partner Meetings (50-minute meetings starting on the hour)
5:30 p.m. - 7:30 p.m. Tuesday Night Social Event: PEFella - a Coachella festival inspired event

Wednesday, January 29 
7:00 a.m. - 4:00 p.m. IFDA Central/Registration/Member Services Open 
7:45 a.m. - 4:35 p.m. Partner Meetings (35-minute meetings with 10 minute breaks)
6:00 p.m. - 7:00 p.m. A Fond Farewell Happy Hour: Say goodbye to PEF 2020

Registration

Distributor Company Registration

Please Note: Partner team registration opens in October

 Questions? Contact Jodee Hunt at IFDA at (703) 962-9938 or by email.

Hotel & Destination

Experience the beauty of the desert at JW Marriott Desert Springs Resort & Spa. This refreshed, luxury hotel features superb service, redesigned venues and great amenities. Recharge in reimagined hotel rooms and suites which benefit from modular furniture, hardwood floors, indulgent bathrooms, workspaces with built-in USB ports and balconies. Enjoy entertaining space and views of the pool or lake in the Suites. Take a dip in the outdoor pools, test your swing on the golf courses or play a set on the tennis courts. When you are ready to explore, the resort is a short drive from downtown Palm Springs.

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