Winning Over Millennial and Gen Z Workers

he foodservice distribution industry is facing unprecedented warehouse and driver labor challenges as the U.S. emerges from the COVID-19 pandemic. In the fall of 2021, IFDA conducted one-on-one interviews with foodservice distribution executives, polled its members, and fielded a survey among more than 1,000 Millennial and Gen Z individuals without college degrees to delve deeper into attitudes and perceptions about what younger workers prioritize when choosing a job.


  • Features and attributes adults age 18-34 without college degrees prioritize when choosing a job.
  • Younger workers’ attitudes toward working life, schedules and career advancement.
  • Features that make younger workers more or less likely to choose a foodservice distribution job.
  • Anecdotal insight from foodservice distribution executives.
  • Survey results of foodservice distribution professionals’ beliefs regarding preferences of younger workers.

Price: Free to all IFDA members as an exclusive member benefit. Non-members may purchase the PDF report for $499.

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