Jack Li of Datassential said “Fat is back,” citing Bulletproof coffee spiked with grass-fed butter as evidence of crossover into even beverages. Kathrynn Fenner of Technomic said “fresh and natural” took 45 percent of the pie among successful independents over other ingredient priorities like natural, local and even made-from-scratch. David Portalatin of NPD said there are a number of chains who leverage digital technology well, and pointed out that top chains like Jersey Mike’s, Panda Express, Chick-fil-A, Domino’s, Texas Roadhouse, Panera, Moe’s, and Starbucks are leading the digital revolution. In this article, chef and writer Amelia Levin shares takeaway from the 2017 IFDA SMart Conference and presentations by The NPD Group, Datassential, and Technomic.