Justify Your Attendance with an ROI Letter

Thank you for your interest in attending the IFDA Distribution Solutions Conference.  This event is where food distribution professionals in operations, transportation, and technology gather with renowned speakers, innovators, and disruptors to chart the future of food distribution. Please find a template letter below to help make the business case to your employer. This letter will outline the value of attending the IFDA Solutions Conference for you and your entire organization.

Subject: Request to Attend the IFDA Solutions Conference

Dear [Decision Maker Name],

The IFDA Solutions Conference, taking place Sept. 11-13 in Fort Worth, Texas, is where food distributors find actionable solutions and strategic insights through interactive learning. The IFDA Solutions Conference is a truly unique experience that facilitates individuals and organizations of all sizes to achieve their goals and grow. If I attend, I’ll receive:

Over 40 hours of learning in track sessions. World-class education across six content tracks, including Transportation, Warehouse, Talent/HR, Technology, Retail Food Distribution, and Management. Each workshop session is jam-packed with the info I’ll need to take our team to the next level.

More than 15 hours of high-level networking. There’s time dedicated to networking and special small group events throughout the event, so I’ll have a chance to raise our company profile, develop new relationships, and expand on current ones.

Access to the latest technology. I’ll have a front-row seat to the future at the expo floor with over 150 of the industry’s top vendors, showcasing their exciting new technology and business solutions.

As part of my attendance, I commit to sharing what I learned at IFDA Solutions Conference with my colleagues. I believe the insights gained by attending this event will pay dividends.  The cost of registration is a small price to pay for actionable intelligence to help our business thrive.

I appreciate your consideration.


[Your Name]