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September 22-25, 2024

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Kansas City, Missouri

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Learning Labs

Do you want to help build brand awareness and drive decision makers to your booth? Do you have a success story to share with attendees?

Connect with attendees outside of your booth space in one of the learning lab theaters located directly on the Expo floor. Learning labs are a great opportunity to generate leads while educating attendees on your solutions. Exhibitors can apply to host and lead a 30-minute discussion on innovation and technology in the foodservice distribution industry. You’ll develop your own content and deliver relevant material that our attendees crave! Some examples include a discussion on new game changing innovation and technology, case studies, or areas that need extra attention/focus

Solutions Exhibit Room


  • Presenting companies will be limited to registered exhibitors. Not an exhibitor yet? Learn more about exhibiting at IFDA Solutions or sign up to be an an exhibitor here.
  • We find that sharing practical applications of your solutions via a case study are received well by attendees
  • Presentations occur during Expo floor hours. Time slots will be assigned by IFDA upon application approval
  • Presentations are 30 minutes in total length. We suggest 20 minute presentation and 10 minute Q&A
  • Each theatre includes audio visual equipment
  • Member Investment : $3,000
  • Non-Member Investment: $4,000
  • Deadline to apply is June 14, 2024

Frequently Asked Questions

What is the deadline to apply?

Application Deadline: June 14, 2024
Approval Notice by: July 8 , 2024

Who is eligible to present?

Presenting companies will be limited to registered exhibitors. Learn more about exhibiting at IFDA Solutions

How do I submit a topic?

Please complete the Learning Lab Application to have your session topic considered for inclusion.

How many speakers may present for each company?

Each presentation slot is limited to a maximum of two speakers. We encourage you to have a current client, i.e. foodservice distributor, present alongside you.

How much does it cost to present?

The cost of each approved presentation is $3,000 for IFDA members and $4,000 for non-members. As a reminder, only registered exhibitors are eligible for this opportunity.

How long should presentations be?

Presentations are 30 minutes total so we recommend 20 minute presentations with 10 minutes for Q&A. Presenters are urged to offer the audience the chance to continue the conversation at their booth at the conclusion of the presentation.

When are the presentations taking place?

Presentations will occur during exhibit hours – time slots will be assigned by IFDA if your presentation is approved. Your booth location will be considered during the assignment process.

How many seats are in each theater?

Each theater will be an open area on the exhibit show floor and they will be set with a minimum of 50 chairs.

Can I make changes to the application once it’s submitted?

Yes. If you need to make changes to your application once it’s
submitted, please email Matthew Sherring at [email protected]. If your session is approved, you will have an opportunity to make minor edits before presentation information goes to print.

Will audio visual equipment be provided?

Each theater will host a large projection screen, microphone, laptop and table for your presentation materials.

How/when should I send my presentation file(s)?

f your presentation is confirmed, you will be provided with a link to upload your files ahead of time as well as a deadline to do so. We will test them and advise of any issues. We also recommend bringing your presentation files on a flash drive on-site as a backup.

Will I receive a list of those who attended my presentation?

Yes! We will capture attendance via lead retrieval as folks enter the lab and Matthew Sherring will email those lists to you.