IFDA SMart Summer Webinar Series
Tuesdays and Thursdays this July. 100% virtual.
In response to the canceled in-person event, we will be hosting a Summer Webinar Series. The webinars will be highlighted by speakers delivering great content to help sales and marketing professionals develop leadership skills, learn how the industry is dealing with the changing environment, and provide tools to help you succeed moving forward.
The SMart Summer Webinar Series will be complimenty to all members.
Registration opening soon!
Summer Webinar Series Schedule
Moderator and Speaker
Julien LeBlanc, President and Partner, blueprint North America
July 9, 2PM (EDT)
Third Wave: How to Market & Sell in a Pandemic Economy
Shawna Suckow, Speaker, Author
Welcome to the most challenging sales climate we’ve ever faced. There’s a lot of confusion and noise out there. It’s time to shift our tools and processes so we don’t add to the collective frustration and inertia of our prospects.
Savvy companies and salespeople will leverage the latest data, interpret the current business ‘mood,’ and form a strategy using the latest tools. Two things are certain: 1) what used to work absolutely won’t work right now; and 2) insight and a tactical shift are key.
What should you be doing right now to keep that pipeline full, and stay top-of-mind with your current customers? This definitely isn’t a time to ride things out and wait for what’s next; it’s time for strategy and action.
Join sales and buyer trends expert Shawna Suckow, CSP, as she shares her latest findings on where we are, and what’s next. It’s not just data though; she’ll share case studies and translate trends into relevant steps you can take NOW.
• You’ve been through multiple market challenges before. Learn what’s different about this one, and about the latest consumer behavior trends that are forming in response.
• See recent successful case studies of companies that are rising above the noise.
• Time is of the essence! Discover what tools are working right now so you don’t have to waste your time or spin your wheels while your pipeline dries up.
July 14, 2PM (EDT)
Driving sales in the new virtual marketplace with best-in-class data
Jason Gunn, Attribytes, Sponsored by
In order to dominate the marketplace, foodservice companies are going to need to share clean and robust information, such as product, sales, and customer data. In order to drive eCommerce initiatives, set collaborative sales strategies, and keeping arms around customers will demand that becomes a priority for everyone in the supply chain.
July 16, 2PM (EDT)
Restaurant Industry’s Road to Recovery
Hudson Riehle, Senior Vice President, Research & Knowledge Group, National Restaurant Association
This presentation will map the restaurant industry’s evolving recovery by using the National Restaurant Association’s latest data. As restaurants and foodservice outlets are working their way back toward pre-pandemic business levels, some emerging trends will last and some will fade away much depending on consumer behavior. Attendees will learn what indicators make up the foundation of improving business for their operator customers and what has to happen for long-term growth.
July 21, 2PM (EDT)
Road to Recovery – The Changed Complexion of the Foodservice Industry
Joseph Pawlak, Managing Principal, Technomic
The COVID-19 pandemic caused an unprecedented challenge to the foodservice industry, which in turn, will change the overall complexion of the business. This presentation will provide participants with Technomic’s current thinking on how our industry is expected to look different in both the short and long term, as it enters different phases of the recovery. Consumer, operator and distributor actions will be covered and innovative initiatives will be presented in the context of the evolving market. Industry forecasts based on underlying scenarios will be presented.
July 23, 2PM (EDT)
Intentional Success- Stay Productive, Develop a Plan & Bounce Forward To a Better You!
Betsy Allen-Manning, Founder of Motiv8u Enterprises & Keynote Speaker
What do you really want in your life and in business? Are you ready to stop focusing on the Coronavirus and start focusing on a more hopeful future? Studies show that in order to stay positive during a crisis, you need to let go of what you can’t control, and focus on what you can. This presentation is designed to help you create your vision for the future, and develop the actions you need to take in order to achieve your best. You’ll learn the importance of setting goals in the 7 most crucial areas of life, and you will get a 5 step strategy for achieving goals successfully, as well as develop a schedule that sets you up for success. It’s time to dream bigger, develop a game plan for success, overcome today’s biggest challenges and instead of bouncing back to where you were, bounce forward to a better you!
• Get Betsy's 'Intentional Success Blueprint' for developing more clarity and achieving better results.
• Get the tools you need in order to stay productive, build resilience & maintain a positive attitude while determining goals to move forward effectively.
• Prioritize your daily schedule with the actions that will lead to your success in the 7 Critical Areas of Life.
“It’s time to stop making butt-prints and start making footprints!”
July 28, 2PM (EDT)
Hitting Reset: Re-assessing and Re-focusing your Business
IFDA Foodservice Distributor Panel
Panelists coming soon!
Listen and learn from fellow foodservice distributors, manufacturers, and operators on how the COVID-19 pandemic has transformed their business. We will reassess the situation is your business in now, compared to how it was before the current pandemic arrived. Refocus on next options to make to ensure your future success. How do you need to restructure and organize your people and resources to maximize opportunities to succeed. Redeploy an updated business plan to help focus on the next short term period. And finally, reconnect with existing clients to update them and gain insights into their revised requirements given the new situation.
July 30, 2PM (EDT)
IFDA SMart Webinar Series Virtual Workshops with Julien Leblanc
Join us as we wrap up the IFDA SMart Webinar Series with an interactive session led by Julien. Participants will have the opportunity to meet with fellow industry colleagues to discuss their business, sales, and marketing strategies to carry them through the rest of the year and into 2021. This interactive session will tie the Webinar Series together and help everyone is prepare for the future of foodservice distribution. Help everyone prepare and re-energize for the balance of the year and 2021.
Thank you SMart Sponsors!
SMart Supporting Sponsors