IFDA_SMart_logo300.pngAt the IFDA SMart Conference, you will explore new ways that sales and marketing can amplify your business and help customers! Benefits of attending include industry insights, leadership development, peer interaction, and networking with trading partners.

Meeting industry peers and discussing industry opportunities expands your professional network, sparks new ideas, and helps you find solutions. At the IFDA SMart Conference, we have topical NETWORKING RIBBONS for attendee badges so that you can find those with like interests. Ribbons include Technology, Recruiting, Branding, and Culture. On both days of the conference, we have Facilitated Networking Breakfasts by ribbon topics at the start of each day.

2019 IFDA SMart Conference:

  • BRIGHT IDEAS: Sessions to help you think differently about sales and marketing.
  • 97 PERCENT of attendees would highly recommend this conference to a colleague.
  • NETWORKING happens throughout the event, from interactive meals to receptions.
  • 1.5 DAYS: Your time is valuable. This conference packs a wallop in a short amount of time.


The IFDA SMart Conference includes general sessions and breakouts with great takeaway and insights. 

Sunday, July 28

12:00 p.m. - 5:00 p.m.
Conference Registration / Member Services

4:00 p.m. - 6:30 p.m.
A "Taste of Philadelphia" Tour (2.5 Hours)
More than cheesesteaks, cream cheese and a broken bell, get to know Philadelphia with both your eyes and taste buds.  Your professional guide and storyteller will showcase both the rich colonial history and the exciting modern metropolis that has become Philadelphia today – all while enjoying “classic tastes” of Philadelphia and plenty of frosty cold libations throughout the tour. At the end of the tour guests will walk back to the hotel or head off to enjoy an evening in Philly.  Register early! Space is limited! 

Monday, July 29

7:00 a.m. - 5:00 p.m.
Conference Registration / Member Services

8:00 a.m. - 9:00 a.m.
Facilitated Networking Breakfast

Welcome Remarks
Brian Lynch, Vice President, Industry Relations, IFDA
Julien LeBlanc, President and Partner, Blueprint North America

9:00 a.m. - 10:30 a.m.

Opening General Session

10:30 a.m. - 11:30 a.m.

Positive Culture on Purpose and Trust & Track Leadership

Nick Sarillo
Founder and CEO of Nick's Pizza & Pub and The Trust & Track Institute


11:30 a.m. - 11:45 a.m.
Refreshment Break

12:00 p.m. - 12:45 p.m.

Communicating Like a Negotiator

Dr. Daniel Shapiro
Founding Director, Harvard International Negotiation Program

1:00 p.m. - 2:00 p.m.
Networking Lunch

2:00 p.m. - 2:45 p.m.
Breakout Sessions

2:45 p.m. - 3:00 p.m.
Refreshment Break

3:00 p.m. - 3:45 p.m.
Breakout Sessions

4:00 p.m. - 4:45 p.m.

A Practical Approach to Servant Leadership for Managing Today's Sales and Marketing Associates

Dave Dow
Executive Vice President, Gordon Food Service (Retired)

4:45 p.m. - 5:30 p.m.
Tying It All Together - Day 1
with Julien LeBlanc

5:30 p.m. - 6:30 p.m.
Networking Reception

Tuesday, July 30

7:00 a.m. - 5:00 p.m.
Conference Registration / Member Services

8:00 a.m. - 9:00 a.m.
Facilitated Breakfast/Chairman's Breakfast

9:00 a.m. - 9:30 a.m.
Morning Gameplan
Recap, Takeaways, and Gameplan for the Day

Brian Lynch, Vice President, Industry Relations, IFDA
Julien LeBlanc, President and Partner, Blueprint North America

9:30 a.m. - 10:15 a.m.

This Would Be Funny... If It Wasn’t Happening to Me! How to Navigate the Future with Enthusiasm & Vigor

Jody Urquhart
Author of the best-selling book, All Work & No SAY

10:15 a.m. - 10:30 a.m.
Refreshment Break

10:30 a.m. - 11:15 a.m.

The Human Side of Big Social Data

Dr. Jennifer Golbeck
Director of the Social Intelligence Lab at the University of   Maryland

11:15 a.m. - 12:30 p.m.
Key Take Aways and Wrap up
with Julian LeBlanc

12:30 p.m.
Conference is A Wrap!


Online Registration


Hotel & Destination

Located in the nation's first skyscraper, Loews Philadelphia Hotel combines living history with warm sophistication. You will find the perfect balance of good old-fashioned service and the newest amenities.

Lowes Philadelphia Hotel
1200 Market Street 
Philadelphia, Pennsylvania 19107

For Housing registration, click here.


Interested in promoting your name and brand to the hundreds of distributor members who attend the SMart Conference, Sponsorship opportunities provide you with that opportunity!

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