Overview

At the IFDA SMart Conference, you will explore new ways that sales and marketing can amplify your business and help customers! Benefits of attending include industry insights, leadership development, peer interaction, and networking with trading partners.

Meeting industry peers and discussing industry opportunities expands your professional network, sparks new ideas, and helps you find solutions. At the IFDA SMart Conference, we have topical NETWORKING RIBBONS for attendee badges so that you can find those with like interests. Ribbons include Technology, Recruiting, Branding, and Culture. On both days of the conference, we have Facilitated Networking Breakfasts by ribbon topics at the start of each day.

2019 IFDA SMart Conference:

  • BRIGHT IDEAS: Sessions to help you think differently about sales and marketing.
  • 97 PERCENT of attendees would highly recommend this conference to a colleague.
  • NETWORKING happens throughout the event, from interactive meals to receptions.
  • 1.5 DAYS: Your time is valuable. This conference packs a wallop in a short amount of time.

2019 Agenda

The IFDA SMart Conference includes general sessions and breakouts with great takeaway and insights. 

Sunday, July 28

2:00 p.m. - 5:00 p.m.

Conference Registration / Member Services

 

4:00 p.m. - 6:30 p.m.

A "Taste of Philadelphia" Tour (2.5 Hours)

More than cheesesteaks, cream cheese and a broken bell, get to know Philadelphia with both your eyes and taste buds.  Your professional guide and storyteller will showcase both the rich colonial history and the exciting modern metropolis that has become Philadelphia today – all while enjoying “classic tastes” of Philadelphia and plenty of frosty cold libations throughout the tour. At the end of the tour guests will walk back to the hotel or head off to enjoy an evening in Philly. 

Tour is full! 

Sponsored by Sugar Foods


 


Monday, July 29

7:00 a.m. - 5:00 p.m.

Conference Registration / Member Services


8:00 a.m. - 9:00 a.m.

Facilitated Breakfast

Welcome Remarks

Brian Lynch, Vice President, Industry Relations, IFDA
Julien LeBlanc, President and Partner, Blueprint North America


9:00 a.m. - 10:30 a.m.

Opening General Session: The Power of Insight-Driven Collaboration in Local Execution

Information, technology, and macro business changes are evolving the competitive landscape of foodservice distribution, creating the opportunity and need for foodservice distributors and manufacturers to work more collaboratively to identify and execute against growth opportunities. While pockets of excellence exist in our industry today, there’s an opportunity to further develop how we harness the power of insights in promotional programming and local market strategies.

In this session, broadline distribution leaders will address where we are today, where we need to go, and how we get there.

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Moderator
: Tim Fires,
Vice President, Client Development at The NPD Group
 
Panelists:


Suzanne K. Rajczi,
Chief Executive Officer, Ginsberg's Foods, Inc.

Mike Seidel,
Vice President of Procurement, Performance Foodservice

David Werner,
Vice President, Independent Sales & Marketing, Ben E. Keith Foods

Dave West,
Sr. Director, Category Assortment & Strategy, Sysco


10:30 a.m. - 11:30 a.m.

Positive Culture on Purpose and Trust & Track Leadership


Speaker:
Nick Sarillo
Founder and CEO of Nick's Pizza & Pub and The Trust & Track Institute


During his general session, Build a Positive Culture on Purpose: How to Use Purpose and Values to Create a Thriving Organization, Nick will deliver his success secrets to turning any small business into a successful, high-performance organization. Nick will also share real life examples on how you can create the type of company culture you’ve always wanted to work for and tangible tools that you can begin implementing in your business immediately!

During the breakout session, Nick will take a deeper dive into these issues, on how to create a meaningful place to work where leaders are coaches that build and inspire their team through the applications of Trust & Track Leadership™ A Proven Method For Achieving Purpose And Profitability.

Nick was recently featured in Forbes on how his focus on a strong and cohesive company culture drastically reduced employee turnover rates.

11:30 a.m. - 11:45 a.m.

Refreshment Break

 

12:00 p.m. - 12:45 p.m.

Communicating Like a Negotiator


Speaker:
Dr. Daniel Shapiro
Founding Director, Harvard International Negotiation Program

During his general session, Communicating Like A Negotiator, Dr. Shapiro will draw on his groundbreaking research on the five core concerns that motivate people, and will teach attendees how to listen and communicate more effectively, to approach tough conversations successfully. Dr. Shapiro will also identify concrete tools that will strengthen interpersonal relationships, inspire customer loyalty, cultivate innovation, and produce meaningful results.

Participants have called his talks “nothing short of mesmerizing.” Named one of Harvard’s top 15 professors by The Harvard Crimson, he has conducted some of the most highly praised workshops at the World Economic Forum, and has led successful negotiations in the Middle East, East Asia, and Europe.
 

1:00 p.m. - 2:00 p.m.

Networking Lunch


2:00 p.m. - 2:45 p.m.

Breakout Sessions

Trust & Track Leadership


Speaker:
Nick Sarillo
Founder and CEO of Nick's Pizza & Pub and The Trust & Track Institute



During the breakout session, Nick will take a deeper dive into these issues, on how to create a meaningful place to work where leaders are coaches that build and inspire their team through the applications of Trust & Track Leadership™ A Proven Method For Achieving Purpose And Profitability.

Nick will dive deeper into this topic by:

  • Discussing how to make purpose and values operational in the day-to-day business,
  • Discussing what to look for when hiring and interviewing to ensure a good fit for the company, and
  • Breaking into the Feedback Model that inspires high-performance.

Engagement Excellence - Operator Retention at its Best

Speakers:
Stephanie Earleywine
Senior Director, Business Strategy, RealTime






Sara Schindele
Director, Distributor Strategy, RealTime




Prepare to learn compelling best practices on operator engagement and retention from successful distributor sales representatives, industry-leading operators and seasoned marketing professionals. You’ll walk away with actionable tactics that deliver results for both your company and your operators.  


Sharing Data to Help Drive Growth in Your Business

Speaker:
Jason Gunn
Senior Vice President Customer Experience, Attribytes

Distributor’s need complete and robust content from manufacturers in order to facilitate a best-in-class online shopping experience while manufacturers need meaningful distributor data to collaboratively capture market share. How are you leveraging and sharing clean, robust, and insightful data to collaboratively grow your business?


2:45 p.m. - 3:00 p.m.

Refreshment Break


3:00 p.m. - 3:45 p.m.

Breakout Sessions

Building Strong Teams


Speaker:
Dr. Daniel Shapiro
Founding Director, Harvard International Negotiation Program


How can you empower your team to function more effectively? Dr. Dan Shapiro’s work, including his critically acclaimed best seller Negotiating the Nonnegotiable, unveils a complete set of tools that has proven effective in doing just that across industries. He has drawn on this framework to help Fortune 500 companies, governments, and troubled families. Dr. Shapiro reveals the five hidden emotional forces that lead to organizational dysfunction and offers creative solutions to overcome them, satisfying the interests of people across silos, cultures, and generations.
 

Maximizing Margins -  How to Use Business Intelligence Analytics to Increase and Optimize Profits

Speaker:
Bob LeBlanc
Vice President of Sales & Business Development, Trackmax

How can you utilize business intelligence tools to drive more profitability for your company?  In an environment of margin compression, how can you use your valuable data to drive more profit and reduce unprofitable business.  If you always do what you always did, you’ll always get what you always got!  Not anymore.  Change is not optional any longer, it is mandatory.


Going Retro – Unstoppable changes ahead for Earned Income/Trade Spend

Speaker:
Stephen Strasser
CEO, EntepriseCafe.com

Going Retro – Unstoppable changes ahead for Earned Income/Trade Spend are going to force many distributors and vendors to re-think their profit models.  In this breakout session we will discuss the rapidly changing environment facing today’s distributors and how your sales and marketing perspectives will need to change in order to preserve your profitability.  The model most distributors and vendors rely on is almost 30 years old.  And we all know the axiom, “Nothing lasts forever”.  Are you and your team ready for this new, ever changing world?

4:00 p.m. - 4:45 p.m.

A Practical Approach to Servant Leadership for Managing Today's Sales and Marketing Associates


Speaker:
Dave Dow
Executive Vice President, Gordon Food Service (Retired)

Dave Dow has spent all of his working career in the food service distribution industry starting with the H.J. Heinz Company out of college and then joining Gordon Food Service in 1974.  In addition to a successful career at GFS, Dave also was asked to develop a class on the foodservice distribution channel at the Hospitality School of Business at Michigan State University which he taught for five years.

During his general session, Dave will discuss the concept of Servant Leadership as it relates to today’s workforce.  He will take a practical approach to this subject and share his experiences related to the “what”, “why” and “how” of Servant Leadership as it relates to Food Service Distribution.

4:45 p.m. - 5:30 p.m

Tying It All Together - Day 1

with Julien LeBlanc

5:30 p.m. - 6:30 p.m.

Networking Reception

Sponsored by Enterprise Café


Tuesday, July 30

7:00 a.m. - 12:30 p.m.

Conference Registration / Member Services

 

8:00 a.m. - 9:00 a.m.

Attendee Breakfast/Chairman's Breakfast

 

9:00 a.m. - 9:30 a.m.

Morning Gameplan

Recap, Takeaways, and Gameplan for the Day

Brian Lynch, Vice President, Industry Relations, IFDA
Julien LeBlanc, President and Partner, Blueprint North America

9:30 a.m. - 10:15 a.m.

This Would Be Funny... If It Wasn’t Happening to Me! How to Navigate the Future with Enthusiasm & Vigor

Speaker:
Jody Urquhart
Author of the best-selling book, All Work & No SAY


During her general session, This Would Be Funny... If It Wasn’t Happening to Me! How to Navigate the Future with Enthusiasm & Vigor, Jody shows foodservice distributors how to get in front of a constantly evolving future and proactively drive change. Jody will share how to embrace challenging situations and people with new ideas and innovation.

In the inspiring motivational speech, learn how to:

  • Embrace organizational change with a sense of urgency, conviction, and vitality
  • Support yourself and your team under stress
  • Influence others through entitlement, shorter attention spans, and demand for immediate gratification

10:15 a.m. - 10:30 a.m.

Refreshment Break

 

10:30 a.m. - 11:15 a.m.

The Human Side of Big Social Data

Speaker:
Dr. Jennifer Golbeck
Director of the Social Intelligence Lab at the University of  Maryland


As a world leader in social media research and communication, Dr. Jennifer Golbeck shares with audiences ways to best leverage and the vast array of social data both in their personal and professional lives. In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.

Security experts often claim that people are the most unreliable part of their systems. Dr. Golbeck asserts that the problem is not people behaving insecurely, but security systems that are designed with no concern for their users. She discusses the risks organizations face when humans aren’t the center of their security plans and presents three simple changes that can make systems more secure and easier to use.  Employees are on social media and the way they present themselves and your company can dramatically impact how you are perceived. Dr. Golbeck offers five lessons for how your company can use social media to recruit the best talent and manage your brand.
 

11:15 a.m. - 12:30 p.m.

Key Take Aways and Wrap up

with Julian LeBlanc
 

12:30 p.m.

Conference is A Wrap!

Registration

Online Registration will open soon.

 

Hotel & Destination

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Within New Orleans’ French Quarter on Canal Street, the The Ritz-Carlton, New Orleans four-star hotel honors the city through its services and décor. Housed in the historic Beaux Arts Maison Blanche building from 1908, the hotel pairs southern charm with boutique luxury.

The Ritz-Carlton, New Orleans
921 Canal St
New Orleans, LA 70112

Sponsorship

Interested in promoting your name and brand to the hundreds of distributor members who attend the SMart Conference, Sponsorship opportunities provide you with that opportunity!

Thank you to our 2019 sponsors!

 

 

Elite Sponsors

Select Sponsors

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Event Sponsors

 

                     Sunday Night Tour                      

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Sweeteners
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Take Away Cups
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Coffee/Snacks/Breakfast Sponsor
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Lanyards

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Breakout Sessions

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 RealtimeSolutions.jpg Trackmax-Logo_Full_300-1.png
 
 

Education Sponsor

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Table Top Exhibits

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Breakfast/Snacks Sponsor

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