The recently concluded IFDA/IFMA 2010 Sales & Marketing Conference was a great success. The conference explored the consumer and the “food choice,” identified industry sales and marketing best practices and tools, and shared case studies of partnerships that drive success for operators. We hope attendees came away with new ideas on working with trading partners to help operators succeed!
 |
Play-by-Play Coverage of the IFDA/IFMA Sales & Marketing Conference happened via Twitter!
Click here to view a pdf transcript of all the action. See key speaker points, panelist opinions, and audience reaction on hot topics discussed during the conference. |
PDF Brochure
If you have not attended this conference the brochure and agenda below will give you an idea of the content that is provided at this powerful conference.
Agenda At A Glance
Sunday, July 11, Afternoon
Why We Are Here: The Consumer and the “Food Choice” - Today’s consumers and how to impact their decisions.
Walk a Mile in My Shoes - Challenges and opportunities facing operators — from THEIR perspective.
Examining the Manufacturer & Distributor Relationship - Dr. Richard George of St. Joseph’s University reveals insights from a study on the critical manufacturer-distributor relationship. The day concludes with round-table discussion!
Monday, July 12
Critical Tools to Reach Your Customer - A showcase of tools that will make a difference in your business including social media, food shows, and customer segmentation.
Never Fly Solo! Building Trust and Partnerships - Learn how to overcome obstacles, build trust, and break performance barriers with Air Force Fighter Pilot Lt. Col. Rob “Waldo” Waldman.
Success Stories in the Distributor-Manufacturer Relationship - Distributor and manufacturer trading partners take the stage in a tag-team format to share how they are working together to achieve profitable results.
Interactive Insights: Successful Relationships in Foodservice - Bill Hale leads an interactive discussion on what works — and what doesn’t — in the distributor-manufacturer relationship.
Tuesday, July 13, Morning
Breakfast Session: Inside the Beltway - How current legislation will impact your business.
Benefits and Implications: Foodservice GS1 US Standards - What GS1 US Standards can do to improve the sales and marketing functions in foodservice.
How People Learn - Generations and Genders - Connecting with all your audiences to deliver a home-run message.
Supporting DSRs Supporting Customers - How to support “frontline” DSRs to promote operator prosperity.
How to Execute What You Have Learned - An interactive session with Dr. George on taking conference insights into action
