"I come for the strong conference content and the best networking possibilities – I always learn something."

Peter Guy
Director of Sales
IWC Food Service


2017 IFDA SMart Conference

July 16 - 18, 2017 | Renaissance Chicago Downtown | Chicago, IL

IFDA SMart Conference

Exceptional sales and marketing provide a competitive edge and deliver value to operator customers. And the fact is, you need to nurture your sales and marketing mind. From foodservice consumer trends, to knowing the right questions to ask, our 2017 agenda will take your game to the next level. Plus networking with peers and trading partners who also have a passion for sales and marketing is found throughout this conference.

2017 IFDA SMart Conference

This dynamic, peer-driven forum addresses the hottest issues facing sales and marketing pros in foodservice distribution. It also pushes the envelope with thought-provoking subjects that help you think in new and different ways about your sales and marketing. Every session at this year's conference has clear goals and clear takeaway, plus networking is woven throughout the conference from receptions to breaks and meal events.


Asking Better Questions to Get Better Results
“Changing your questions can help your company see itself with fresh eyes. It can help you hire better. It can help you communicate better. It can lead to a stronger culture. Change your questions, and you will change your life.” So says bestselling author and Esquire Magazine writer Cal Fussman who joins us with insights on how the questions you ask can make a difference. Derived from decades of interviewing interesting people, Fussman’s talk will inspire you to take a new look at fundamental aspects of your business. His interviews include famous people from many walks: Jeff Bezos, Jack Welch, President Donald Trump, Mikhail Gorbachev, Al Pacino, Muhammad Ali, and more than five hundred others.

Sales Wisdom from a Toilet Paper Salesman
Veteran salesman Michael Mirarchi speaks “sales wisdom” with a how to approach and an attitude of excitement about personal and professional growth. Mirarchi uses plain English to lay out the actionable tips and strategies he has employed in his life to keep learning, growing, and succeeding.  If you suspect that you or your team are accepting mediocrity or stagnating on a plateau, Mirarchi offers the wisdom you need to pack up and keep climbing.

Interactive Breakout Sessions
New this year, we have three rounds of breakouts during the conference and during each, you can attend discussion centering on social media, professional development, and more. A number of our general session speakers will take part in the breakouts, which promise to be highly interactive and ith high takeaway.

Details on the full program will be available soon!


Sunday, July 16

Pre-Conference Networking Event

Great networking as you take in Chicago's architecture during a river cruise.

Monday, July 17

Opening Day

A full day of dynamic topics plus networking breakfast, lunch, and an evening reception.

Tuesday, July 18

Final Day

Our final day includes breakfast and sessions till noon.


Registration & Brochure

Register Today

Join your peers at this exceptional conference.

Hotel & Travel

Renaissance Chicago Downtown

Join us in the Windy City for the 2017 IFDA SMart Conference.