Our agenda focuses on recognizing opportunities within the changing foodservice landscape and turning those opportunities into growth! The year's conference in Boston tackles the most compelling sales and marketing matters of the day.
2013 IFDA SMart Conference
In addition to sessions, the conference features numerous social opportunities to meet distributor peers and leading manufacturer executives. Subjects on this years agenda include:
Brews n’ Bites at Harpoon Brewery
features a tour of Boston’s Harpoon Brewery, plus a Legal Sea Foods chef pairs Harpoon craft beers with a variety of seafood dishes. (Our 2:00 p.m. start may allow you to arrive Sunday morning, drop your bags at the hotel, and visit IFDA registration to pick up your badge.)
Rising to Meet the Challenges in Foodservice
will look at the current state of the industry and provide a Technomic forecast into 2014 with an emphasis on issues that will impact distributors.
How to Help Operators Reach Their Strategic Goals
will feature a panel of independent operators discussing the value equation of DSRs and how distributors can help customers achieve their strategic goals.
Outlook for Operators: Consumer Trends, Challenges, and Opportunities
will provide a National Restaurant Association perspective for 2013, look at consumer trends and how operators are reacting, and discuss challenges and opportunities operators will likely face in the future.
How GS1 Standards Can Help Your Sales & Marketing
will feature distributors discussing how they are using GS1 data in their sales and marketing and how they will use future data as it becomes available.
How a Technology Strategy Can Grow Your Business
will address emerging technologies and how they can bring value to sales and marketing efforts.
Embracing Change to Embrace the Future
will look at the human side of change management, how to be more receptive to change, and how to get others on board to achieve results.
The New Normal in Washington
means a lot of regulation. This session will discuss how Obamacare, the Food Safety Modernization Act, and actions by the National Labor Relations Board will impact foodservice.
The DSR’s Future: What Distributor Sales Leadership Has to Say
includes a panel of distributor sales executives from FSA, Sysco Metro New York, and IWC who will discuss the role of the DSR in a changing industry and the DSR’s importance in the distributor-customer relationship.
Attracting and Connecting with Millennials in the Workplace
will explore ways that management can effectively connect with and retain Millennials, as well as how your sales force can develop stronger relationships with Millennial restaurant operators.