“After the conference, we had great thought-provoking conversations about our company. The take-away points that we found relevant became part of our strategic plan. This doesn’t happen very often — anyway not for me — and I believe it probably does not happen for many companies. The conference helped us put into action our ‘because’ in today’s changing market place.”

Deborah Campbell
Vice President of Sales
Van Eerden Foodservice


Light a Fire Under Your Sales & Marketing

July 24 - 26, 2016 | The Westin Denver Downtown | Denver, CO

IFDA SMart Conference

Sales & Marketing Matters! Exceptional sales and marketing provide a competitive market edge, deliver value to operator customers, ignite the passion of employees, and strengthen your brand.

2017 IFDA SMart Conference

If that resonates with you, this is the perfect conference for your sales and marketing leaders. This dynamic, peer-driven forum addresses the hottest issues facing sales and marketing pros in foodservice distribution. It also pushes the envelope with thought-provoking subjects that help you think in new and different ways about your sales and marketing.

Each week, we're sharing insights from speakers featured on this year's agenda in our "SMart Minute" series:

SMart Minute #1: Joe Tortorice - Lesson's from Jason's Deli
SMart Minute #2: Gerry O'Brion - How DSRs Can Help Customers Build a Powerful Restaurant Brand
SMart Minute #3: Every Restaurant Will Have to Adjust to New Overtime Rules
SMart Minute #4: Independent Operators: The Flourishing, the Steady, and the Vulnerable
SMart Minute #5: Can Fitness Device Psychology Help Your Sales?
SMart Minute #6: Ben E. Keith Foods on Why SMart Matters


Moving DSRs to the Next Generation of Success
To increase sales, distributors must increase the credibility of the DSR. Gerry O’Brion returns this year with a framework for DSRs to add value to the customer by providing actionable guidance for restaurant growth.

Listening and Communicating: Lessons from Jason’s Deli
Joe Tortorice, president of Jason’s Deli, will share how a culture of listening and communicating with purpose can bring enthusiasm to the workplace, draw out input from employees, and deliver tremendous results.

Skin in the Game: Collaboration Success Stories
Experts from Cash-Wa Distributing, McCain Foods USA, and KeyImpact will share success stories about collaboration and tips on setting goals so that all key players have “skin in the game” and benefit from the results.

Fostering a Culture that Embraces Innovation
Dr. Robert Carraway teaches critical thinking, innovation, optimization, and organizational structure at UVA’s Darden School of Business. He joins us to discuss how to develop a work culture that drives peek performance.

Reach‘em, Teach‘em, and Keep‘em
Are you struggling to recruit, cultivate and retain fresh talent? In this TED session, experts from Ben E. Keith Foods, Dot Foods, and the University of Houston will share success stories on reaching, training, and retaining star talent.

The Economist Who Loved Me
Anirban Basu of Sage Policy Group will provide a data-driven update on the economy with special attention to key drivers affecting the foodservice market.

Foodservice Under Fire: Activists, Government, and the Impact on the Industry
From activism for a $15 minimum wage to new overtime rules, IFDA’s Jon Eisen NCCR's Rob Green will take a look at these and other issues that are shaping foodservice.

Ignite Employee Engagement: Lessons from the Fitness Tracker Phenomenon
Scott Klososky of Future Point of View will explore how the psychology behind fitness tracker technology can translate to improved sales and higher employee engagement.

Industry Outlook for Distributors and Independent Operators
Bob Goldin of Technomic will share insights on the dynamics and needs of the independent restaurants, as learned from a recent study released by IFDA/Technomic. He will also provide an outlook of the overall industry.


Sunday, July 24

Pre-Conference Networking Event

HOT DOGS! COLD BEER! Walk to Coors Field! Rockies vs. Braves! Be There!

Monday, July 25

Opening Day

Six sessions including Moving DSRs to the Next Generation of Success — plus breakfast, lunch, and an evening reception.

Tuesday, July 26

Final Day

Our final day includes breakfast and three sessions, including a session featuring Jason's Deli President Joe Tortorice on how listening and communicating can bring enthusiasm into the workplace.


Registration & Brochure

Register Today

Sales & Marketing Matters! Hot Topics – Your Wheelhouse

Hotel & Travel

Westin Downtown Denver

Join us in the Mile High City for the 2016 IFDA SMart Conference.